WOMEN’S WORLD
Ditch the drier. Loose the curling iron. Get rid of your flat iron.
International hair stylist Jonathan Mas says that 2016 is the year of “messy hair.”
“Carefree, natural looking hair that is slightly messy is what 2016 is all about,” explained Mas during a recent presentation of newly reformulated TreSemmé hair products, which he fronts.
“It used to be that you needed to use an entire artillery of electronic tools like driers, curling irons and straightening irons to get your hair to behave, but now the look is less rigid, more tossled, with easy, soft curls and wind-swept tresses.”
The modern and messy look does, for the most part, not require heat assaults on your hair, but rather can be accomplished using products that enhance, volumize, soften or brighten your mane and maybe a few bobby pins, Mas said.
Think Emma Stone, he said, with her red lob fixed into loose waves that are messily pinned under with face-framing pieces left loose.
Mas said that to copy her look, you need only prep your hair with a texturizing spray and use big curlers or a one-inch curling wand to create tousled waves.
“The biggest hair style trend for 2016 is curly hair, which is great for Latino women, since 80 percent of them have natural curls,” he said.
“Instead of trying to tame your curls, embrace them, using a curling product like TreSemmé Flawless Curls, which will hydrate by targeting the driest areas and moisturize where your hair needs it the most.”
Mas said that the TreSemmé Flawless Curls line includes a shampoo, conditioner, gel and styling mousse that can keep curls from becoming too frizzy but will still allow them to have their natural bounce.
“Beauty in general is more low-key these days, with less matte and more radiant, glowing skin in terms of makeup,” Mas said.
“Gone is the heavy-mask look in cosmetics. And hair styles are echoing that trend, with hair that doesn’t look like it has been disciplined and easygoing waves that can be scraped back into a slapdash ponytail.”
If your hair is naturally straight and you want to steer clear entirely of curling irons and rollers, Mas said you can try saturating your hair all over with a nourishing mousse and then scrunch it a bit with your fingers and let it air dry to get a light, messy texture.
You can also create beachy waves that have a loose, random feel and appearance by wrapping strands of hair around your finger and spritzing on a light spray that will add volume and a lived-in texture.
If, on the other hand, your hair is too voluminous and you are after a more sleek style, try using braids underneath to remove about 30 percent of the volume, he said.
Just pin the braids above your neck so that they are hidden under your hair.
Starting at the tips, rub in a styling oil like TreSemmé Expert Selection Oil Radiante that will not only smooth out frizzy rebel follicles but will also give your hair a bright and healthy shine.
But what about evening events, when you might want your hair to look a little less disordered and a little more coifed?
No problem, Mas said.
“You can always take a carefree day look to night by pulling your hair into a top knot,” he said.
“Just pile it high into a tucked under ponytail or a messy bun, and you can add a bow or hair adornment for a more sculpted look. Apply hairspray and you are good to go.”
WHAT’S NEW
Burst of Flowers
Miss Dior Blooming Bouquet spray cologne is the newest interpretation of the French design house’s Miss Dior fragrance line. It has a soft and elegant composition that reflects springtime with the subtle and delicate union of refreshing floral heart notes of peony embellished with citrusy Sicilian mandarin essences. Blooming Bouquet’s feminine base of roses is wrapped in a velvety cushion of white musk. Hints of peach and apricot zest accentuate the timeless sophistication of the romantic fragrance with juicy shades and a quirky suggestion of youthful innocence. Israeli-American actress Nathalie Portman, who has fronted the entire Miss Dior collection, is also the face of Miss Dior Blooming Bouquet. Dior has also introduced its Miss Dior Eau de Parfum, an audacious and daring chypre with a citrusy freshness and jasmine heart sprinkled with fruity notes and underscored with the sensuality of patchouli.
Musky Leather
Crabtree & Evelyn, meanwhile, has launched an engaging limited edition Leather Musk cologne for men to its masculine scented grooming collection. Like a classic motorcycle jacket that never goes out of style, this erotic composition blends the fragrance of rich leather with soft, musky tones kissed with opulent accords of Indonesian patchouli and Haitian vetiver to add warmth and a woody vitality. Leather Musk’s uplifting lemon accent cools and brightens while creating an addictive quality to the fragrance. The resulting signature is smooth, luxurious and powerful. There is also a Crabtree & Evelyn Leather Musk triple-milled bar soap to gently cleanse hands and body.
Bold Breath
The U.S. antiseptic mouthwash brand Listerine (part of the Johnson & Johnson transnational conglomerate) has launched a new global campaign to promote its products as a lifestyle choice rather than just a personal hygiene line with the tagline “go bold.” The campaign, which in Mexico translates into “Saca Lo Intrépido,” aims to show the people who use mouthwash are more daring (and, by implication, more successful) in life. The massive ad campaign is fun and jazzy, although it may not encourage many people with halitosis to run out and buy a bottle of Listerine so that their courage level increases. Listerine, the best-selling mouthwash worldwide, has been on the market since 1895, and is alleged to kill up to 99.9 percent of germs in the mouth. The brand has a wide variety of product lines for children and adults, including mouthwashes for whitening and sensitive teeth.
Therapeutic Shampoo
Lavender has long been known for its therapeutic effects in calming the mind and body, and now Crabtree & Evelyn has created a new line of haircare products based on the relaxing and regenerative qualities of lavender. Fragranced with notes of lavender, violet, tonka beans and musk, Crabtree & Evelyn Lavender Shampoo and Lavender Conditioner also feature a nourishing blend of white magnolia, peony and elderflower extracts, as well as conditioning polymers to help improve hair manageability and provide a smooth and silky after feel. Both products are suitable for processed and color-treated hair and dermatologically approved. To add an extra touch of luxury to your ritual, try bathing in C&E’s lavender-scented bar soap or body gel and burning one of C&E’s new lavender-scented candles while you bath. And don’t forget to apply some lavender body lotion afterwards.
THE NEWS
