NEW YORK – Model and Kardashian clan member Kendall Jenner’s turn as a Pepsi-wielding protester has some on social media decrying the imagery as appropriation of the Black Lives Matter movement.
See Kendall Jenner in her new Pepsi ad https://t.co/J3E3bXhKRD pic.twitter.com/f1j2sYKJUy
— Ad Age (@adage) April 4, 2017
The “Live for Now Moments” video released Tuesday has Jenner in a platinum wig on a photo shoot when protesters amble by. She rips off her wig, smears away her lipstick and joins them, eventually handing an officer on the demonstration line a can of Pepsi. He gulps some down, and then grins as Jenner dances off.
Reaction on social media ranged from some saying the imagery was tone deaf, to it evoking a widely circulated photo of Black Lives Matter protester Leshia Evans last year in Louisiana. Evans was detained when she approached police at a demonstration in Baton Rouge.