BOSTON – Adidas has apologized for sending out a marketing email praising customers it said “survived” this year’s Boston Marathon.
The subject line of the email sent Tuesday by Adidas Running read: “Congrats, you survived the Boston Marathon!”
My friend received this email from Adidas after the Boston Marathon… I don’t know how an advertising team doesn’t catch this. pic.twitter.com/Fe16Z4Hnvq
— Robin Dich (@RobinDich) April 18, 2017
On social media, customers quickly reminded the company about the real survivors of the 2013 Boston Marathon bombing. Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in that attack.
— adidas (@adidasUS) April 18, 2017
The sports apparel company quickly apologized, saying it was “incredibly sorry” for the “insensitive” subject line about Monday’s race.
At least two survivors of the 2013 bombing participated in this year’s race.
Adidas says the marathon is “one of the most inspirational sporting events in the world.”